New Transport Strategies Approved for Great Yarmouth and King's Lynn
Cabinet has approved updated transport strategies for Great Yarmouth and King's Lynn, replacing plans that date from 2020. The new strategies reflect changes in travel behaviour since the pandemic and are expected to help the county secure future infrastructure funding.
Norfolk County Council has adopted new transport strategies for Great Yarmouth and King's Lynn, setting out how transport in both towns will be improved and developed over the coming years.
The strategies replace previous plans drawn up in 2020, developed jointly with the respective Borough Councils. A six-week public consultation and stakeholder events were held in autumn 2025, and their findings have been incorporated into the final documents.
In Great Yarmouth, the previous strategy delivered the new Herring Bridge and improvements to the Harpley roundabout. Cabinet heard the Herring Bridge has reduced traffic on the nearby Haven Bridge by 42%.
In King's Lynn, achievements under the old strategy included substantial progress on the West Winch Housing Access Road, development of the Sustainable Transport and Regeneration Scheme (STARS) — which has attracted Department for Transport funding — and new walking and cycling infrastructure.
Cabinet Member for Highways, Infrastructure and Transport Cllr Graham Plant said having clear strategies in place was essential to securing future funding for infrastructure projects. Minor future changes to both strategies have been delegated to him.